Portfolio
Online shop for the sale of MeKSTONE garments
Halkoo developed the new online store site for the European clothing brand MeKSTONE. In addition to direct sales, the site focuses on the acquisition of new retailers for the sale of the exclusive garments made.
Online shop made with
The Company
MeKSTONE is a brand that makes and sells clothing with exclusive fabrics throughout Europe.
Website
Headquarters
Vienna, Austria
Tags
Consulting, SEO, Online Shop
CMS used for development
WordPress & WooCommerce
Analysis of the brand, European positioning and long-term goals and building an online store to sell their products.
MeKSTONE needed a digital evolution to expand its online presence and offer its customers a simple and intuitive purchasing platform.
Halkoo developed a new digital shop tailored for MeKSTONE using the power and flexibility of WordPress and WooCommerce. Thanks to this integrated technology, MeKSTONE can now present its products in an attractive manner and provide smooth navigation for customers visiting the online shop.
MeKSTONE's new digital shop offers a wide range of products, with full details and high-quality images to help customers make informed purchasing decisions. With advanced search and filter functionality, visitors can quickly find what they are looking for, enhancing the online shopping experience.
Halkoo also implemented a secure shopping cart management and payment system to ensure a hassle-free and secure transaction for MeKSTONE customers. In addition, the possibility was provided to create a personal account through which customers can monitor their orders and obtain personalised assistance.
The Halkoo team worked closely with MeKSTONE to ensure that the new digital shop perfectly reflected the brand's identity and vision. Every aspect, from design to usability and integration with MeKSTONE's existing systems, was carefully studied and implemented to ensure a first-class end product.
The main features developed in the project are:
- Onsite SEO on a global level;
- Products with variations, fast checkout and dedicated user area;
- Focus on the development of retailers across Europe;
- Professional layout and co-ordinated with the brand identity.
The end result was a shop that was easy to use even for the inexperienced and attention-grabbing.
Design and style
Colour Palette
CMYK: 0 0 7 1
RGB: 17 17
HEX: #1111
CMYK: 20 9 94 1
RGB: 240 238 237
HEX: #F0EEED
CMYK: 0 0 47 1
RGB: 119 119
HEX: #7777
The colour palette used is composed of different shades of black. A strongly desired monochrome to emphasise the brand's elegance.
Production and customisation
Quality and Warranty
The shop is aimed at B2B customers and in particular at retailers of the brand who buy MeKSTONE garments to resell them in their own shops around the world.
Product variants
Simple and intuitive product sheet with the possibility of purchasing colour and size variants and obtaining all the necessary information.
International Partners
Dedicated section with international partners reselling MeKStone branded products in their shops.