Portfolio
E-Commerce site for selling stickers and car parts Motivelab
E-commerce site built with
The Company
Luca, an automotive and customisation enthusiast, founded Motivelab, a brand that combines passion for cars, innovation and creativity, offering high-quality stickers and components to make each vehicle unique and distinctive.
Website
Headquarters
Saluzzo (CN), Italy
Tags
e-Commerce, SEO
CMS used for development
WordPress
A gritty, modern e-Commerce dedicated to cars and customisation, with a focus on historic cars, to offer distinctive, high quality products to all automotive enthusiasts.
A site dedicated to the creation and sale of stickers, car parts and customisation. This new portal represents an important step for the brand, combining a modern and essential design with a fluid and intuitive structure, conceived to offer customers a simple, fast and pleasant shopping experience. The platform has been developed to enhance Motivelab's passion for automotive and craftsmanship, reinterpreting it in a contemporary key and adapted to the needs of young customisation enthusiasts.
One of the most important aspects of the project was the attention to aesthetic and functional details. The minimalist graphics, enhanced by stylistic elements reminiscent of the world of cars and customisation, emphasise the quality and originality of the products. At the same time, the interface is designed for smooth navigation, with intuitive menus and fast and secure shopping processes, offering users a frictionless shopping experience. The platform allows customers to easily explore the wide range of adhesives and components, discovering the stories and values that make Motivelab a benchmark in the industry.
A key element of the project was also the SEO optimisation work. Starting from the existing database, an accurate content retrieval and targeted indexing strategy was carried out, significantly improving the brand's online visibility. This activity made it possible to attract new customers and to strengthen Motivelab's presence in the digital market, effectively positioning itself among the main search results in the car customisation sector.
The main features developed in the project are:
- Professional layout coordinated with brand identity
- Visually straightforward shop with filters and automotive brand logos
- Intuitive product sheet
- Product configurator for customisation requests
- Global Onsite SEO
The result is a site that communicates modernity, quality and authenticity, helping to consolidate Motivelab's identity as a dynamic, reference brand for automotive and customisation enthusiasts.
Design and style
Colour Palette
CMYK: 0 55 86 5
RGB: 242 108 34
HEX: #f26c22
CMYK: 0 0 96 1
RGB: 246 246
HEX: #f6f6f6
CMYK: 0 0 86
RGB: 36 36
HEX: #2424
The colour palette used consists of different shades of orange, grey and black. Orange gives a gritty and automotive feel, while the grey and black scale gives a minimalist look and contemporary style.
Used fonts
Name
Example
Prata
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Jost
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Customisation
Bespoke Adhesives and Components
Thanks to an intuitive interface, users can configure their own customised stickers and car parts, choosing from a variety of design options and materials, and request customised products according to their needs, receiving them directly at home.
Shop with Intuitive Filters
In each category you can search for products in order to find the product you are looking for as quickly as possible.
Customised Product Page
Each product is easily customised for each customer through variations in order to fully reflect the customer's taste.
API Integrations
To make shopping smoother and more satisfying, several APIs have been integrated into the shop, thanks to which different technologies communicate in real time, optimising the customer's final shopping experience.