Portfolio
IFS Showcase Site with Product Catalogue and Onsite SEO
Halkoo realised the new showcase site for the company IFS, offering a comprehensive and easily searchable online product catalogue. This platform allows customers to discover what is new, explore the various categories and get a complete preview of the offer, facilitating access to information and improving the browsing experience.



Showcase site created with
The Company
IFS Srl was born from the twenty years' experience of its founders in the industrial filtration sector, with the aim of providing solutions of high technical value. Today, IFS srl is a nationally and internationally recognised technological partner for the design and production of high-performance filter elements.
Website
Headquarters
Cambiano (TO), Italy
Tags
Product Catalogue, SEO
CMS used for development
WordPress
A new showcase site for IFS: elegance and innovation in the filtration industry
For the IFS project, Halkoo developed a modern and functional showcase site, designed to enhance the company's identity and offering.
The platform, with an easily accessible online product catalogue, combines a clean and professional design with an intuitive structure, ensuring a smooth and pleasant browsing experience.
The site is designed to highlight the quality and reliability of IFS products and services, facilitating user consultation and interaction.
With special attention to aesthetic and functional details, the new site represents a major step forward in the company's digital communication, strengthening its online presence and improving the efficiency of interactions with customers and partners.
The main features developed in the project are:
- Professional layout coordinated with brand identity
- CTA, contact forms and newsletter subscription forms
- Detailed Online Product Catalogue
- Multilingual site (Italian and English)
- Global Onsite SEO
The end result was an impactful professional Showcase Site, fast anywhere in the world and with an online product catalogue.
Design and style
Colour Palette
CMYK: 68 35 0 74
RGB: 21 43 66
HEX: #152b42
CMYK: 0 0 4
RGB: 244 244
HEX: #f4f4
CMYK: 0 0 1
RGB: 252 252
HEX: #fcfc
The IFS colour palette is based on different shades of blue, grey and black. Blue, a symbol of reliability, professionalism and innovation, gives the site a sense of stability and confidence, creating a reassuring and modern atmosphere. Grey, elegant and versatile, brings a touch of sophistication and restraint, while black adds a contemporary and visually striking element of style. Together, these colours create a harmonious balance between seriousness and modernity, underlining IFS's identity as a reliable company at the forefront of its industry.
Used fonts
Name
Example
Prata
Discover the new Mama Jewellery
Jost
Discover the DREAMIT jewellery collection specially designed for new mothers. Celebrate the joy of motherhood with a timeless piece of jewellery.
Professional
An elegant and professional site
The new site offers all the tools to search for products via a clear menu divided into segments. In addition, each product sheet contains all the necessary information divided into sections.

Product Catalogue
All products are grouped and identified in two macro-sections, and for each one the area of application is easily recognisable.

Specific Product Page
Each product is explained in detail and has all the information necessary to understand the quality and professionalism of IFS.

API Integrations
To make shopping smoother and more satisfying, several APIs have been integrated into the shop, thanks to which different technologies communicate in real time, optimising the customer's final shopping experience.